Heads Above the Rest

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Susan Beausang can understand the emotional response to hair loss that many women undergoing cancer treatment experience. Not only has Susan herself felt the devastation of losing her own hair as a result of alopecia areata, but she is also a "pre-vivor," having elected to undergo a preventive mastectomy upon testing positive for the BRCA2 genetic mutation. When Susan was faced with total hair loss, she quickly realized that wigs did not suit her lifestyle and made her feel self-conscious.

The problem, she discovered, was that in searching for an alternative there were not many options that provided stylish, beautiful fabrics or head-covering solutions for exercise. Susan didn't want to look "sick"; she wanted to look like herself.

Determined to provide an option beyond the wigs, turbans, and hairpieces that didn't suit her style, Susan transformed her frustration into a passionate business venture created as a service to other women: she would design a head covering that was comfortable and fashionable. The result, the BeauBeau, is a head covering produced in a wide variety of fabrics-some luxurious, some practical, and all comfortable-to accommodate women suffering from medical hair loss who want to retain their personal identity and their sense of style.

The BeauBeau is patent pending and is available via Susan's Web site, www.4women.com, by calling (941) 921-4389, and through many hospital and cancer boutiques across the country.

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